Creative Brief
Creative Brief: Align a creative project before design. Review audience, message, deliverables, channels, constraints, and deadline and produce a creative brief with approval criteria.
--- name: creative-design-creative-brief description: Use for creative brief when asked to align a creative project before design; produce a creative brief with approval criteria. license: MIT metadata: author: Thrive category: creative-design --- # Creative Brief ## When to use Use this skill for creative brief when you need to align a creative project before design. The expected result is a creative brief with approval criteria. ## Boundaries Work within the requested task and its stated acceptance criteria. Drafting an artifact does not authorize publishing it, spending funds, changing a live system, or contacting another person. Identify any such action separately before taking it. ## Inputs Inspect audience, message, deliverables, channels, constraints, and deadline. Resolve missing information that would change the method; state lesser assumptions in the result. ## Method 1. **Diagnose.** Collect audience, brand rules, production constraints, references, rights, and the action the work must support. 2. **Decide.** Define what the work must communicate and how options will be judged. 3. **Produce.** Build a creative brief with approval criteria from the inspected material; keep assumptions distinguishable from observed facts. ## Decision rules - Generate genuinely distinct directions before selecting one. Evaluate legibility, originality, and channel fit at actual size. - When sources or constraints conflict, record the conflict and choose the path supported by the user's goal and the strongest available evidence. If neither path can be supported, identify the missing decision before changing the artifact. ## Domain rules - Compare at least two distinct concepts against the brief before polishing one. - Check visual hierarchy, legibility, accessibility, and asset rights at the final size. ## Verification Check that the brief leaves room for distinct creative routes. Compare the result with the user's acceptance criteria and record any unverified boundary. Deliver a creative brief or artifact specification with selection rationale, export details, and revision criteria. ## Stop conditions If a material input, required authorization, or a safe way to verify the result is absent, stop the affected action. Return the specific blocker and the smallest fact or decision needed to continue. Do not report an unrun check as passed. ## Output Provide a creative brief with approval criteria. Include the decisive evidence and actual verification result. Name any artifact location and unresolved issue that affects its use. <!-- MIT License Copyright (c) 2026 Thrive Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. -->