Back to skills
Graphic Design

Typography

Typography: Choose type hierarchy for legibility and tone. Review brief, audience, format, brand system, assets, and production constraints and produce a type scale and usage rules.

---
name: graphic-design-typography
description: Use for typography when asked to choose type hierarchy for legibility and tone; produce a type scale and usage rules.
license: MIT
metadata:
  author: Thrive
  category: graphic-design
---

# Typography

## When to use

Use this skill for typography when you need to choose type hierarchy for legibility and tone. The expected result is a type scale and usage rules.

## Boundaries

Work within the requested task and its stated acceptance criteria. Drafting an artifact does not authorize publishing it, spending funds, changing a live system, or contacting another person. Identify any such action separately before taking it.

## Inputs

Inspect brief, audience, format, brand system, assets, and production constraints. Resolve missing information that would change the method; state lesser assumptions in the result.

## Method

1. **Diagnose.** Check final medium, dimensions, color mode, brand constraints, image rights, and reading distance.
2. **Decide.** Develop distinct visual directions before selecting one.
3. **Produce.** Build a type scale and usage rules from the inspected material; keep assumptions distinguishable from observed facts.

## Decision rules

- Build hierarchy through scale, contrast, alignment, and space; test the design at actual output size.
- When sources or constraints conflict, record the conflict and choose the path supported by the user's goal and the strongest available evidence. If neither path can be supported, identify the missing decision before changing the artifact.

## Domain rules

- Make hierarchy and contrast serve the message.
- Check asset rights, export format, and color space.

## Verification

Check contrast, line length, and licensing. Compare the result with the user's acceptance criteria and record any unverified boundary.

Supply source files or export specs, typography and color choices, and a preflight checklist.

## Stop conditions

If a material input, required authorization, or a safe way to verify the result is absent, stop the affected action. Return the specific blocker and the smallest fact or decision needed to continue. Do not report an unrun check as passed.

## Output

Provide a type scale and usage rules. Include the decisive evidence and actual verification result. Name any artifact location and unresolved issue that affects its use.

<!--
MIT License

Copyright (c) 2026 Thrive

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.
-->