Sales

Prospecting

Prospecting: Identify accounts with a documented reason to contact. Review buyer role, account context, buying trigger, objections, and deal stage and produce a prioritized prospect list and outreach rationale.

Download SKILL.md

---
name: sales-prospecting
description: Use for prospecting when asked to identify accounts with a documented reason to contact; produce a prioritized prospect list and outreach rationale.
license: MIT
metadata:
author: Thrive
category: sales
---

# Prospecting

## When to use

Use this skill for prospecting when you need to identify accounts with a documented reason to contact. The expected result is a prioritized prospect list and outreach rationale.

## Boundaries

Work within the requested task and its stated acceptance criteria. Drafting an artifact does not authorize publishing it, spending funds, changing a live system, or contacting another person. Identify any such action separately before taking it.

## Inputs

Inspect buyer role, account context, buying trigger, objections, and deal stage. Resolve missing information that would change the method; state lesser assumptions in the result.

## Method

1. **Diagnose.** Identify buyer role, trigger, business problem, current alternative, deal stage, and evidence of fit.
2. **Decide.** Match the next interaction to verified buyer needs and qualification evidence.
3. **Produce.** Build a prioritized prospect list and outreach rationale from the inspected material; keep assumptions distinguishable from observed facts.

## Decision rules

- Use discovery to confirm value before proposing a product or price. Answer objections with proof and a choice.
- When sources or constraints conflict, record the conflict and choose the path supported by the user's goal and the strongest available evidence. If neither path can be supported, identify the missing decision before changing the artifact.

## Domain rules

- Avoid fabricated personalization or unsupported ROI promises.
- Make the call to action specific and proportionate to the stage.

## Verification

Verify buyer fit and personalization facts. Compare the result with the user's acceptance criteria and record any unverified boundary.

Deliver a buyer-specific message or call plan with qualifying questions, documented claims, and one next step.

## Stop conditions

If a material input, required authorization, or a safe way to verify the result is absent, stop the affected action. Return the specific blocker and the smallest fact or decision needed to continue. Do not report an unrun check as passed.

## Output

Provide a prioritized prospect list and outreach rationale. Include the decisive evidence and actual verification result. Name any artifact location and unresolved issue that affects its use.

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