Market Entry
Market Entry: Compare entry options and barriers for a target market. Review decision question, market evidence, constraints, economics, and stakeholders and produce a market-entry recommendation.
--- name: strategy-consulting-market-entry description: Use for market entry when asked to compare entry options and barriers for a target market; produce a market-entry recommendation. license: MIT metadata: author: Thrive category: strategy-consulting --- # Market Entry ## When to use Use this skill for market entry when you need to compare entry options and barriers for a target market. The expected result is a market-entry recommendation. ## Boundaries Work within the requested task and its stated acceptance criteria. Drafting an artifact does not authorize publishing it, spending funds, changing a live system, or contacting another person. Identify any such action separately before taking it. ## Inputs Inspect decision question, market evidence, constraints, economics, and stakeholders. Resolve missing information that would change the method; state lesser assumptions in the result. ## Method 1. **Diagnose.** Frame the decision, options, market evidence, economics, time horizon, and non-negotiable constraints. 2. **Decide.** Compare credible options with explicit assumptions and trade-offs. 3. **Produce.** Build a market-entry recommendation from the inspected material; keep assumptions distinguishable from observed facts. ## Decision rules - Test the preferred strategy against downside, competitor response, capacity, and opportunity cost. - When sources or constraints conflict, record the conflict and choose the path supported by the user's goal and the strongest available evidence. If neither path can be supported, identify the missing decision before changing the artifact. ## Domain rules - Use a clear answer-first structure with evidence behind each claim. - Separate data, inference, and recommendation. ## Verification Test the assumptions most likely to change the decision. Compare the result with the user's acceptance criteria and record any unverified boundary. Produce an answer-first recommendation with cited evidence, assumptions, trade-offs, and decision ask. ## Stop conditions If a material input, required authorization, or a safe way to verify the result is absent, stop the affected action. Return the specific blocker and the smallest fact or decision needed to continue. Do not report an unrun check as passed. ## Output Provide a market-entry recommendation. Include the decisive evidence and actual verification result. Name any artifact location and unresolved issue that affects its use. <!-- MIT License Copyright (c) 2026 Thrive Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. -->